Nokia is a brand of smartphone that ever became a leader in several years ago. Due to strong completion, this brand got down and is currently considered as third brand. Nokia does not let this condition to happen, and what this brand has to offer to enter strong competition of smartphone business is to work with Microsoft. Nokia Lumia is a smartphone launched by Nokia with windows mobile operating sytem. Aim of this series is to compete with Samsung Galaxy and iPhone of Apple. What is happening then after launch of Nokia Lumia? Nothing significant occurs as it only grabs not more than 3% of smartphone market in U.S.
A reliable source said that there is a significant increase of market of Nokia Lumia from 3% to 5%. It is certainly not a big increase since iPhone 5 and Galaxy S4 managed to grab more than 25 % of marketplace of smartphone business in U.S. collaboration between Nokia and Microsoft on the smartphone is assumed to be something positive by some observers as this will make some leaders to put effective strategy together to hold on the position. Just take a look at what Samsung has done with the launch of Galaxy S4. Some breakthrough innovations are made on the series making it as the most sophisticated smartphone leaving Apple’s products behind.
The question that may arise is whether Nokia and Microsoft can win the competition someday? There is nothing stagnant when it comes to business atmosphere. Nokia is a brand that was in Apple and Samsung’s position in some years ago. So, it is likely to happen that this brand regains its success. However, it will never become an easy task as Nokia branding is being on the third position in the market. It certainly takes hard effort and good innovation to catch the winning.
