iTunes is a music store of Apple and has been with this brand for almost one decade. This music store was launched by Steve Jobs on 28 April 2003. iTunes has become a money trench of impressive proportions which keeps this music store as one of the most largest holders of credit card details as its revenue is $4.1bn or £2.6bn. Therefore, people keep purchase lots of latest songs at a steady pace. Surprisingly, iTunes music store has sold more than 25bn songs; that are 35m songs in its music store catalogue and is available in 119 countries. iTunes match is used by more than 200m people throughout the world by storing their music library with iTunes music store on Apple’s servers.
As a matter of fact, iTunes gives a truly satisfaction to its customers. It is proven by the increasing of its users per year. People keep the downloads going up and makes the revenue doesn’t fall. It is a proof that people utilize iTunes popularity and even use another Apple’s service such as iMessages (Apple’s text messaging system), apps, and iTunes itself. These features actually make people more difficult to leave Apple’s platform. On the contrary, Apple is considered as a struggling hardware company with commoditization like Nokia or Dell; in fact, Apple is also equaled with Microsoft as a monopoly rents software company. Or should Apple be rated like Google or Amazon as a service company with its growth users? All of these prejudices, indeed, should be answered.
Actually, iTunes is a consumer hardware company which tries to tie its product cycles so that this music store can handle both unstable revenue and earnings streams. In addition, iTunes is similar with Amazon or NetApp which offers ease of use and networked storage to its customers. The point is that iTunes offers a really confidential software, hardware and services to its consumers. The perfect combination of this smart phone and its software ensures this phone to attract its users with its enchanting services and apps. That is why people keep their loyalty to keep using Apple smart phone.
