It could be a bad news for Blackberry lovers. RIM, owner of Blackberry, suffers from revenue cut. It is reported that up to 40% revenue of RIM lost and this condition makes the company reduce its grasp. However, Blackberry is still in planning to recover the problem. Based on trustable data, government of Canada offers 170 million pounds loan for Blackberry to cope with some problems. RIM itself is going to launch Blackberry Q 10. Unlike Z10, Blackberry’s smartphone with full touch screen, Q10 comes with keyboard and newest operating system of BB10.
Blackberry, in fact, is being in low level since its subscriber is shrinking over time. According to reliable sources, customers of this smartphone shrank from 4 to 76 million worldwide. This condition is plausible due to tough competition in smartphone market. Fast development of Android-based smartphone and iPhone series of Apple makes Blackberry lose its potential market. a plan to launch Q10 seems to be an answer of people’s curiosity as to this brand’s plan to face this unfavorable condition. The most advanced technology is applied in the smartphone and RIM hopes that it can gain success to increase profit. Some improvements come in Q10 in hope that people get impressed with what the newest series has to offer.
Recently Blackberry has just closed a service called BBM music service that needs every member to pay for 5 USD per month. The subscription gives members an option to listen 50 songs. Blackberry then increase the charge to be 25 USD per month. BBM music service itself enables user to download music from provided feature. Regardless of bad condition being happened in Blackberry, fans of this smartphone hope that RIM can pass through any obstacle. Existence of Q10 will be a proof whether or not Blackberry can get into this tough completion of smartphone market.
