In the industry of smartphone, Samsung and Apple are the most successful brands. These two brands have grabbed more than 50% of smartphone market indicating optimal progress in the sales. It is reported that Samsung gained more than 5 billion pounds for its quarterly profit. In contrast to Apple and Samsung, HTC is being in frustration since it is profit slumped down up to 98% despite the fact that this brand was the biggest smartphone that use Google’s android operating system in 2010. Similarly to Nokia and Blackberry, HTC is left behind by the contenders Apple and Samsung.
Some observers analyzed that this problem comes to the surface not due to less attractive features in HTC, Nokia and Blackberry. All of the brands are outstanding when it comes to the use of advanced technology just like what Samsung and Apple has to offer. The reason what makes Samsung and Apple get better profit is that they have good supply chains and offer attractive packages, such as discount. Products of those two brands are never out of demand making people get impressed. Samsung, for example, has various kinds of smartphone in Galaxy series. This makes more flexible choice in that people can get specific product based on their budget and necessities.
Diversification seems to be one of many factors that lead Samsung to Success, while Apple can maintain good branding by providing innovative technology such as voice recognition of Siri. Apple is always the pioneer and this is what makes the brand differs. Although HTC, Blackberry and Nokia are being in bad condition when it comes to market share but anything can happen in this global market system. Samsung and Apple must be aware of this condition in order not to be outweighed by other brands that are being in struggle to survive.
